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What's new. What works. What's next.

Product launches, trade insights, and real results from service businesses. Everything you need to stay ahead—from the team building the future of trades technology.

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A professional HVAC technician arriving at a home, with a clean booking confirmation screen on a smartphone in the foreground
Wednesday, March 18, 2026
How to Improve Your ServiceTitan Booking Conversion Rate
Most ServiceTitan companies don't know their booking conversion rate or where customers are dropping off. Here's how to find it, measure it, and improve it.
Spencer Marx
Wrkbelt Scheduler Launch Announcement
Tuesday, December 3, 2024
Introducing Wrkbelt Scheduler: The Online Booking Tool Built for Service Businesses
After 7 months of development and a transformative beta program, Wrkbelt Scheduler is now widely available—and it's exposing some uncomfortable truths about how the trades industry books jobs.
Sean Marx
RSS Feed
Friday, April 10, 2026
Spencer Marx

Why Amazon Tests 47 Booking Pages a Quarter (And Your Service Business Should Too)

Your booking page treats every visitor the same. Amazon doesn't. Here's how to segment your service business booking experience and get more jobs from the same traffic.

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Friday, March 20, 2026
Spencer Marx

How to Track Marketing ROI for HVAC Companies

Most HVAC companies can't prove which marketing campaigns made money. Here's how to close the attribution gap from ad click to invoiced revenue.

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